Describe your ICP in a sentence. We'll score every visitor against it.

The 93%* figure refers to account-level identification on engaged sessions (Google Analytics defines an engaged session as 10 seconds or more, or 2+ pageviews). The 62%* figure is for person-level identification on US traffic. Both numbers matter for lead scoring because your score is only as good as the inputs — higher match rate means more visitors you can score, which means better signal for your sales team.

You describe your ICP in natural language — title, seniority, industry, revenue, employee count, tech stack, pages visited, engagement depth — and Knock2 scores every identified visitor against it in real time on a 0 to 100 scale.

The scoring is AI-based, not a rules engine you maintain by hand, so you describe the buyer in plain English and the model handles matching. Scores update as visitors engage with more pages or return to the site.

Yes. Teams that sell into multiple verticals or run distinct product lines typically build separate scoring models for each segment. A VP of RevOps at a fintech company scores differently under a fintech ICP than they would under a manufacturing ICP, and the same visitor can hit both models independently.

Each segment has its own ICP description, its own threshold, and its own routing rules, so Slack alerts and CRM pushes stay segment-specific.

Thirty-plus enrichment fields per identified visitor: firmographics (industry, revenue, employee count, funding), technographics (tech stack in use), person-level attributes (title, seniority, department, location), and engagement signals (pages visited, session depth, return visits, UTM source).

The ICP prompt you write determines which of these inputs matter and how much weight they carry.

Yes. Thumbs up / thumbs down feedback from the dashboard or Slack tells the model which identified visitors were actually good fits and which weren't, and the scoring improves with that signal over time. Most teams spend the first week or two giving feedback to calibrate, then let it run.

No. Knock2's lead scoring is designed to identify which anonymous visitors are worth reaching out to — essentially a pre-CRM qualifier. Your CRM lead scoring (HubSpot, Salesforce) runs on known contacts who are already in your database and have done things like open emails or fill forms.

Most teams run both: Knock2 decides who to alert sales about from the anonymous pool, then your CRM scoring takes over once they convert to a known contact.

Lead scoring is included in every Knock2 plan at no extra cost. Plans start at $199/month (Startup) and scale with included credits for account and person-level identification. Most teams land on Growth ($499) or Scale ($999).