Every plan comes with a monthly pool of credits that's spent on three types of actions. Identifying a company (account-level) costs 1 credit. Identifying a person on US traffic — with name, title, email, and LinkedIn profile — costs 6 credits. Prospecting additional contacts at an account, beyond the one who visited, costs 3 credits each.

Credits reset every month. If you exceed your monthly allotment, you can allow overages or set a hard cap in settings so Knock2 stops identifying until the next cycle.

You have two choices. Set a hard cap in your account settings and Knock2 will stop identifying once you hit it, so there are no surprises on your bill. Or allow overages, which are billed per-credit at a rate that scales down the more you buy.

Most customers set a cap during their first month while they calibrate, then relax it once they know their typical volume.

Both options are available. Month-to-month is the default when you start — you can cancel anytime from the dashboard. Annual plans come with a discount and are best for teams who already know their traffic and usage pattern. You can switch between the two at any time.

Most teams start on Startup ($199/month) during the free trial to test fit. If your US site traffic is below 2,000 visitors per month, Startup is usually enough. Between 2,000 and 10,000 monthly visitors, Growth ($499) is typically the right size. Above 10,000, Scale ($999) is where the economics work best. You can upgrade or downgrade at any time based on actual usage.

The typical benchmark is 3 to 5 times annual plan cost in pipeline generated within the first 90 days, for teams running structured outbound on identified visitors. A useful sanity check: if closing one new customer pays for a full year of Knock2, the math works — which is the case for almost every B2B deal.

Teams above 10,000 monthly US visitors often see six-figure pipeline attributed to identified traffic within the first 60 days.

Account-level identification tells you which company a visitor is from. It's useful for account-based marketing, territory routing, and understanding which target accounts are actively researching you.

Person-level identification tells you exactly who the individual is: name, title, work email, phone, and LinkedIn profile. Person-level data is only available for US traffic due to privacy regulations in other regions. Most teams use both, with account coverage for breadth and person-level for direct outreach.

Yes. Knock2 uses the same underlying technology as ad retargeting pixels from Meta, Google, and LinkedIn. Our data comes from consented publisher login co-ops: major sites that users have signed into, tying their identity to an anonymous device fingerprint. When that same device later visits your site, we match it back to the identity that was originally consented to share.

Account-level identification works globally. Person-level identification (with names, emails, and contact details) is limited to US traffic by design. This is how Knock2 stays compliant with GDPR, CCPA, and the ePrivacy Directive in Europe.

You won't see individual European or Asian visitors' personal details, but you will see which companies are visiting. Cookie consent banners and privacy notices on your own site remain your responsibility.